Carolyn Zullo

Hi, I'm Carolyn Zullo. Welcome to my profile!

Carolyn Zullo's Bio:

Carolyn Zullo's Experience:

• Marketing Coordinator at Boy Scouts of America

  May 2014 - Present | Atlanta, GA

  Serve as resource to team members for graphic design needs including: • Meeting team members and volunteers to discuss the business objectives and requirements • Interpreting business needs and developing a concept to suit their purpose • Thinking creatively to produce new ideas and concepts • Presenting finalized ideas and concepts • Working with a wide range of media, including photography and computer-aided design • Proofreading to produce accurate and high-quality work • Contributing ideas and design artwork to the overall brief • Working on layouts and artworking pages ready for print • Monitoring emerging technologies in new media Maintain organization’s website and day-to-day activities including: • Create, develop and manage content for organization’s web presence • Coordinate web projects across departments • Maintain a consistent look and feel throughout all web properties • Edit and proofread all web content • Track and report on all site metrics • Work cooperatively with key team members and volunteers Manage Social Media marketing campaigns and day-to-day activities including: • Create, curate, and manage all published content; images, video and written • Monitor, listen and respond to users in a “Social” way • Oversee design (ie: Facebook Timeline cover, profile pic, ads, landing pages, Twitter profile) • Design, create and manage promotions and Social ad campaigns • Compile report for management showing results (ROI) • Become an advocate for the Organization in Social Media spaces, engaging in dialogues and answering questions where appropriate • Monitor trends in Social Media tools, applications, channels, design and strategy • Monitor effective benchmarks for measuring the impact of Social Media campaigns

• Marketing Specialist at Boy Scouts of America, Southern Sierra Council

  May 2007 - April 2014

  Serve as resource to team members for graphic design needs including: o Meeting team members and volunteers to discuss the business objectives and requirements o Interpreting business needs and developing a concept to suit their purpose o Thinking creatively to produce new ideas and concepts o Monitoring emerging technologies in new media Maintain organization's website and day-to-day activities including: o Create, develop and manage content for organization's web presence o Coordinate web projects across departments o Maintain a consistent look and feel throughout all web properties o Edit and proofread all web content Manage Social Media marketing campaigns and day-to-day activities including: o Oversee design (ie: Facebook Timeline cover, profile pic, ads, landing pages, Twitter profile) o Design, create and manage promotions and Social ad campaigns o Become an advocate for the Organization in Social Media spaces, engaging in dialogues and answering questions where appropriate

• Educator at Santa Barbara Business College

  October 2012 - March 2014

  Teaching Speech Communications and College Writing at Santa Barbara Business College. o Evaluate and grade students' class work, assignments, and papers. o Prepare course materials such as syllabi, homework assignments, and handouts. o Initiate, facilitate, and moderate classroom discussions. o Prepare and deliver lectures to students on topics such as public speaking, media criticism, and oral traditions. o Compile, administer, and grade examinations. o Maintain student attendance records, grades, and other required records. o Plan, evaluate, and revise curricula, course content, and course materials and methods of instruction. o Collaborate with colleagues to address teaching and research issues. Participate in campus and community events.

• Marketing Coordinator at Atlanta Area Council Boy Scouts of America

  May 2014

  Serve as resource to team members for graphic design needs including: o Meeting team members and volunteers to discuss the business objectives and requirements o Interpreting business needs and developing a concept to suit their purpose o Thinking creatively to produce new ideas and concepts o Presenting finalized ideas and concepts o Working with a wide range of media, including photography and computer-aided design o Proofreading to produce accurate and high-quality work o Contributing ideas and design artwork to the overall brief o Working on layouts and artworking pages ready for print o Monitoring emerging technologies in new media Maintain organization's website and day-to-day activities including: o Create, develop and manage content for organization's web presence o Coordinate web projects across departments o Maintain a consistent look and feel throughout all web properties o Edit and proofread all web content o Track and report on all site metrics o Work cooperatively with key team members and volunteers Manage Social Media marketing campaigns and day-to-day activities including: o Create, curate, and manage all published content; images, video and written o Monitor, listen and respond to users in a "Social" way o Oversee design (ie: Facebook Timeline cover, profile pic, ads, landing pages, Twitter profile) o Design, create and manage promotions and Social ad campaigns o Compile report for management showing results (ROI) o Become an advocate for the Organization in Social Media spaces, engaging in dialogues and answering questions where appropriate o Monitor trends in Social Media tools, applications, channels, design and strategy o Monitor effective benchmarks for measuring the impact of Social Media campaigns

• Graphic Designer at Freelance Graphic Design Services

  September 2000

  o Meet with clients or the art director to determine the scope of a project o Advise clients on strategies to reach a particular audience o Determine the message the design should portray o Create images that identify a product or convey a message o Develop graphics and visual or audio images for product illustrations, logos, and websites o Create designs either by hand or using computer software packages o Select colors, images, text style, and layout o Present the design to clients o Incorporate changes recommended by the clients into the final design o Review designs for errors before printing or publishing them

Carolyn Zullo's Education:

• Ellis University

  2009 – 2011
  Master of Arts
  Concentration: Communication Arts

• Art Institute of San Diego

  2002 – 2005
  Bachelor of Science
  Concentration: Graphic Design

Carolyn Zullo's Interests & Activities: